The results are essentially a streaming search page that uses Google Suggest technology to change the search results as you change what you are typing.
For example, if you are to start typing something like “life i” it may show the search results for the search term “life insurance.” If you delete the “i” and start typing “life c” then it will show results for the search term “life coach.” This is all without hitting enter as you normally do when searching for topics on Google. Look at the video demonstration below:
Google is known to do a lot of testing with it’s search results and this is one of many recent steps towards delivering faster and more relevant results. According to a Google representative, Gabriel Stricker, the company can be running as many as 200 search experiments at a time and this is one of them.
The first person to take notice of this new SERP is Rob Ousbey, who mentioned it on his blog at Ousbey.com.
The story was later confirmed by TechCrunch after contacting the Google representative. Sources close to Google are apparently type lipped on whether they would be integrating this feature into the results in the near future. Because Ousbey is one of the very few people to notice this it is safe to assume it is being tested on a very small fraction of Google users.
It’s been suggested that limited bandwidth or CPU may cause issues with this new live search technology. There are also questions as to how this will integrate with Google’s Ad Words program.
Source - http://www.bloggersbase.com/internet/google-is-testing-live-updating-of-search-results/
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